Redwood Marketing Partners

Design, launch and market software and service solutions.

• Research markets and competitors
• Develop marketing/product requirement documents, business cases, product road maps, and go-to-market plans
• Develop product pricing, positioning, and messaging
• Create marketing collateral, white papers, guides, ROI calculators, case studies, sales kits and sales training programs
• Develop and deliver presentations and demonstrations
• Negotiate licensing agreements with technology partners

See our Product Marketing case study for an example of one award-winning product we designed and launched.

Build awareness and generate leads/sales through multi-touch, multi-channel campaigns.

• Syndicate white papers and produce webcasts through appropriate media companies and professional organizations.
• Create and place print and online advertisements including PPC.
• Create and launch 2D and 3D direct mail campaigns targeting key decision makers and influencers that facilitate face-to-face meetings for direct sales.
• Create and blast lead generation and nurturing email campaigns using marketing automation systems.
• Produce multi-city seminar series, workshops and roundtables with industry analyst, partner and customer speakers.
• Exhibit at large industry events and provide session and keynote presentations.
• Follow-up and qualify highly scored leads using teleprospecting.

See our Demand Generation case study for an example of a succesful program we planned and implemented.

Expand and manage national distributor, retail chain, large account reseller and VAR sales channels. 

• Research competitive partner programs
• Design partner programs including margins
• Create partner marketing tools
• Recruit and manage partners

See our Channel Marketing case study for an example of an award-winning partner program we built and managed.

Design, select and implement operational processes and systems that enhance the efficiency and effectiveness of marketing. 

• Analytics – identify and create reports with standard actionable performance indicators to facilitate the consistent measurement of the attainment of marketing objectives.
• Contact database - ensure the quantity, quality, processing, maintenance and reporting of marketing and sales contacts to increase their availability and usage.  
• CRM systems - relational databases, Salesforce.com, etc.
• Marketing automation systems – Eloqua, Aprimo, etc. 
• Content management systems – Microsoft SharePoint Server
• Planning and budget management systems – spreadsheets, SAP, etc.

See our Marketing Contact Database case study for an example of the reports, content and processes we improved and streamlined.